This project focuses on rebranding the visual identity of Papa John’s, by creating a modern and cohesive new style. The goal was to restore trust, enhance brand perception, and position Papa John’s as a contemporary and high-quality pizza chain.

To achieve this, I retained the brand’s signature color scheme, preserving its recognition while refining the overall aesthetic.

I created a series of hand-drawn vegetable illustrations that are a key visual element of the redesign, which enhances the brand’s emphasis on fresh, high-quality ingredients.

Fresh Look, Fresh Taste:

SOFTWARE: Adobe Illustrator, Procreate, Photoshop

CATEGORY: Branding, Package Design